SEO Myths- Value of Page Rank

June 30, 2008 at 2:15 am · Filed under software

Much ado about nothing! Gooogle’s Page Rank is probably the most hyped non issue that has taken the webmaster down the slippery slope of misinformation I have seen in a long time.

The Google Page Rank is a value that is seen in Googles toolbar that evaluates a website based upon the amount of incoming links.

The actual formula is a little bit more intensive and capitalizes on each pages value based upon inbound versus outbound links via a standard deviation and algorithmic equation.

Much has been assumed that the higher the Page Rank, the better the Search Engine Results ( SERPS) and related traffic benefits. This is absolutely wrong.

Page Rank has the smallest if any value toward the Google algorithm calculations for SERPs.

Check the page ranks of any top ten search results, I am sure you will see several sites that have lower page rank but Higher SERP ( closer to #1).

Links are important to increasing traffic, Keyword Rich Anchor links are an important factor in the Search Engine Results, but generic links that create Page Rank, not a major be all end all Issue.
So if you are buying links or selling links for Links Sake, you are being taken advantage of, and are selling and buying into miss-information.

Do the tests yourself. “Allinanchor” or “inanchor” meaning Keyword related links are important. Straight Links for Page Rank Values and the ranking of a site. Not a Major issue.

Save you money going for Page Rank. Concentrate on fresh content, and improving the site, as well as linking with keyword anchor links.

Look for more information about SEO and Linking in the next article. Proper Links

Jermaine Tabor an SEO Specialist provide advanced Seo Training via his newsletter that you can apply to your site/s right now to boost your rankings in major search engines .

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Free Check Printing

June 29, 2008 at 1:20 am · Filed under software

Printing checks has become very common. It is done in order to avoid complications, as it provides utmost ease of use. It is become an easy task and any one with a computer, a printer and check printing software can print innumerable checks. It is a growing phenomenon and widely accepted, as it is faster and less expensive to print checks.

The most essential object required to print free checks is check-printing software. Check printing software provides a cost effective channel to print payroll checks, as well as pay bills. The software can be downloaded free from the Internet, and is compatible with other financial programs for home and office use. This software facilitates the use of blank security paper in order to convert it into checks, with all the relevant company information, and it is free. The information may include company logos, encoded number, signatures and stamps. Many financial institutions, insurers and payroll companies have accepted free check printing as a major in house function. Checks are a mode of exchanging money, and are regulated by the federal government. The government states that only blank check security paper with all the safety features should be used for the purpose of printing checks. This keeps a check on misappropriation and fraud. Large companies that print business checks, save a lot of money, as preprinted checks are expensive to order.

Most of the software used to print free checks also function as a reconciliation of accounts, and includes additional information printing facilities on a voucher. A secure database allows encryption of data, which includes signatures and logos, in addition to other confidential information.

There are many companies that have begun to offer their service to print logos on checks for free. However the buyer needs to place an order for the checks. These companies require the format of the check that needs to be printed and a sharp image of the logo in a digital picture format.

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Don’t Get Lured into Buying Software or Services for Your Web Site That You Don’t Need

June 28, 2008 at 2:29 am · Filed under software

What is search engine optimization? It is constructing a web site that will attain a high ranking in the major search engines. This is done by using a combination of techniques which will appeal to the algorithms used by the search engines to rank web sites and web pages.

The reason people seek out companies that offer this service or software products that claim to do the same, is because finding the formula that delivers high ranking in the search engines is often very difficult and time consuming. This is because the search engines are always changing and updating their formulas.

What search engines want and what marketers and search engine optimization services want are often very different things. The search engines want pages that deliver what the user is searching for and not necessarily a marketing message. They therefore try to set up formulas called algorithms that prevent marketers from fooling the engines into thinking that a web site or web page is delivering what the end user is searching for; when in reality that web page may just be filled with advertisements and not information.

People use the internet to search for information and to do research. They are not looking for advertising messages. But on the other hand marketers and search engines optimization services want to get their product or service out there and want to expose it to as many people as possible, whether they are looking for it or not. This being the case the search engines are constantly trying to keep the information they are providing free of advertising, unless that is what their user seeks.

How to get your web site ranked high becomes an on going task. If you are not designing your own web site then you may well be looking for a company or a software product that can help you out. But beware, some companies and or products may try to use methods which are against the search engine rules, which could result in getting your web site banned.

What are the search engines looking for in order to give a web site or web page a high ranking? they look for what their users look for, good information. A web site that is providing good information about the subject that the person using the search engine is seeking. This is referred to as content. If this is what your web site is providing then you stand a good chance of gaining a good rank. However their are more elements to page rank than good content. You also need to be able to configure your web pages in a way that the search engines can relate to. This entails the actual structure of the web site or page. The structure of every web site and or page has a number of elements that relate to the computer language that it is written in known as HTML. This is the language that allows web pages to be viewed in browsers and search engines to find them . When a web page is being built it has something called keywords that are used as a short hand way of describing it’s content and subject. The search engine spiders( the computer programs that go out to the world wide web and look for web pages) use these keywords as a way of locating what the end user (the person searching) is looking for.

Keywords and there placement in the web page are important in the way the spider interprets what your web page is all about. Marketers and search engine optimization services have tried various methods to fool the spiders by creating what are called landing pages or doorway pages. These web pages have nothing really to do with the web site. They are simply meaningless pages loaded with keywords and computer generated text. Once a visitor arrives on this page they are then redirected to the real web site, which if often not what they were looking for. Search engines will detect these types of pages, perhaps not immediately, but they will eventually and may decide to penalize your web site for using them.

Another method of achieving a high page rank in the search engines is to develop links that come into your web site from other web sites. Search engines look at these links from other web sites, and if they come from good quality web sites they can increase your page ranking. Once again marketers in an effort to circumvent this sometimes use a quick fix. They create what are called link farms. As the name implies, these are a network of sites where links are created for the sole purpose of increasing page rank. The links all link back to the web site the marketers are promoting. The search engines have ways of evaluating links so a strategy like this will not last long and may be in violation of the search engine rules, in which case your site could be suspended or banned.

Still other methods include cold calling and email spamming. Cold calling is of course a mass marketing method that has been used for years. Armed with very little knowledge about the person they are calling the marketers/ search engine optimization companies attempt to convince a web site owner that they can improve their web site’s ranking and attract traffic to their web site, for a price of course. Sending unsolicited email or spam is another mass marketing method. I’m sure everyone has at least five or ten of those a day, if not more offering everything from Viagra to hair growth products. Search engine optimization companies that are using these kind of methods are not the kind of company you want to be doing business with. They are concentrating on methods that may get temporary results but overlook the bigger picture. If you work at delivering what the search engines want ,you will not have to resort to these kinds of methods.

Two other methods that are sometimes employed by search engine optimization companies are mirror sites or duplicate content web sites. Using multiple domains with the same or duplicate content. Different keywords are placed in the site to make it appear that they are not exactly the same but the sites basically have the same information.

Search engine optimization company hosted web sites are also presented as a method of boosting page rank. The search engine optimization company or service proposes to create a new web site for you or take over hosting yours. Never let your web site be taken out of you immediate control. Once you give up control the search engine optimization company will be able to dictate terms and fees and you will be helpless. If your payments are not forth coming they can shut down your web site and or direct away from your site.

The lesson here is that good content, keywords and links are important elements in promoting your web site, if they are used properly and do not violate the search engine rules. You as a web site owner should know about these things. Why? because if you choose to use a search engine optimization company to help you promote your web site or decide to buy software that claims to provide search engine optimization for your web site you need to beware of the potential problems and pit falls. If you are informed you will make good decisions and save money. So ask questions of any company you are thinking of hiring and if you are considering software, check out the techniques and methods they are using and how often they update their program. The search engine world is in constant motion, your search engine optimization company or software must keep current on every change they make or you will be out of date and wasting money very quickly.

Can you optimize your web site for the search engines by yourself? Yes. A good article that is available free and outlines the steps and resources for do it yourself optimization is Maximizing Your Keyword Placement, by A.P. Taylor. It can be found at think avenue.com.

Remember you as the web site owner always need to know the basics of how your web site works on the world wide web. You don’t need to be a complete technical expert on every facet of the web site but you should understand all the basics. If you do you will not fall prey to all the tempting advertising messages that search engine optimization services offer.

Copyright webdesignpartners,inc. 2006

Skye Conroy works for http://www.websitedesignpartners.com a small business self help web site that offers free information and resources to small businesses that may wish to begin marketing themselves on the internet. Inexpensive solutions for web site design, marketing, e-commerce and more is availble at the web site.

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